Ekta Kapoor on bringing back ‘Kyunki Saas Bhi Kabhi Bahu Thi’ after 25 years; writes ‘Let’s create a show that’s not afraid to raise important questions’ |

In a heartfelt note titled “Why Kyunki, Why Now?”, Ekta Kapoor, the queen of Indian television, officially announced the return of Kyunki Saas Bhi Kabhi Bahu Thi, marking 25 years since the iconic show first aired. This time, however, the series will return in a limited-episode format, with a renewed purpose—not just to evoke nostalgia, but to reignite meaningful storytelling.Opening up about her initial hesitation, Ekta admitted, “You can never compete with nostalgia. It always remains supreme.” She reflected on how Kyunki was more than a television show; it was a phenomenon that brought families together and bravely tackled subjects like domestic abuse, ageism, and women’s independence—long before these topics became trending conversations.As discussions with her creative team unfolded, Ekta felt a deep sense of purpose. “Can we keep Kyunki away from today’s storytelling formats and focus once again on the issues that television once bravely addressed and dealt with?” she asked. In an age of flashy visuals and quick content, she felt the time was ripe to return to substance over spectacle.“Let’s do this!” she declared. “Let’s create a show that’s not afraid to raise important questions, that sparks conversations, and stands out in a time dominated by visual gimmicks.”With Smriti Irani once again at the helm, the reboot promises emotionally grounded, socially relevant storytelling with a modern lens. Ekta emphasized, “Kyunki is coming back with limited episodes, to celebrate 25 years with an intent to impact, entertain, probe thoughts and most importantly, to inspire. With a lot of entertainment, excitement and heartfelt emotions. Cheers to Kyunki, cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight, though, is not about winning. It is about impact!”The return of Kyunki Saas Bhi Kabhi Bahu Thi is not just a television comeback—it’s a cultural moment poised to revive dialogue, question norms, and bring back meaningful family storytelling to Indian screens.